What they do behind the scenes according to their own internal documents:
SUPER LIES:
Philip Morris memo showing payment for placement of Marlboro in Superman II. PDF
GREASEBORO? See the Philip Morris report regarding product supplied to movie publicists for movies like: The Muppet Movie, Grease, Crocodile DunDee, Who Framed Roger
Rabbit, Rocky II, and many more. PDF
Olivia Newton John in Grease
STALLONE SELLS OUT Read Sylvester Stallone accepting $500K from Brown and Williamson for using their products in 5 of his movies. PDF
Joe Camel the Movie?
RJ Reynolds explores production of it's own motion picture around it's Camel brand. "Brings the brands lust for living position to life..." and Free Camel cartons to movie-goers. PDF