The following letter will be sent to Rolling Stone, People, Cosmopolitan, Glamour, Marie Claire, Jane, Car and Driver and Jet

Dear Publisher:

I was shocked to see tobacco advertisements in your publication since I know that many of your readers are kids.

I am writing to you because I believe we all have an obligation to protect our kids from tobacco addiction. As publisher of a magazine with so many youth readers, you can play an important role by adopting a policy of not accepting tobacco advertising. Such a policy would deny the tobacco industry an opportunity to target kids with images that falsely portray smoking as glamorous and cool.

The tobacco industry knows that 90% of smokers start in their teens or early, so reaching potential customers while they are young is critical to the industry’s future. Advertising in youth-oriented magazines such as yours helps the industry lure vulnerable teens to their deadly products.

Tobacco companies spend billions of dollars to produce and market products that kill at least 400,000 Americans every year. This year more than 750,000 of our kids will become regular smokers. That is 750,000 kids too many.

Please don't allow Big Tobacco to use your magazine to reach our children. I hope that you will act quickly to adopt a policy of not accepting any tobacco advertising.
Thank you for taking the time to consider my comments. I look forward to your response.

Sincerely,

(your name)