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BUFFALO,
NY—Today, the Western New York Area Tobacco Control Programs,
which coordinates direct tobacco control programming to eight counties
in WNY, hosted a press event outside the Wilson Farms Store located
at 601 Prospect Ave., in order to report on early results from the
local New York Retail Tobacco Advertising Survey.
“Tobacco
control programs throughout the state have been conducting surveys
of retail tobacco outlets in order to raise awareness of the tobacco
industry’s marketing strategies using retail advertising and
promotions and their impact on youth, “ said Andrew Hyland,
PhD, Senior Research Scientist at Roswell Park Cancer Institute.
“Data collected from 32 stores in the Erie-Niagara region
between February and April show that over 90% of these stores displayed
tobacco ads and displays in their interiors. A significant number
of these ads were located three feet or below, which is normally
at the eye-level of a child, and in many cases, placed near candy,
which are direct violations to the tobacco Master SettlementAgreement
of 1998.”
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“One
of the purposes of the agreement was to promote public health and
to prevent youth tobacco use,” said Terry Alford, coordinator
of the Erie-Niagara Tobacco-Free Coalition. “Violations of
the agreement are especially harmful to young people across WNY.
Since the agreement was signed, every major tobacco company has
been implicated in a violation of one or more provisions of the
agreement.”
The survey also
found that 93% of stores displayed tobacco advertising and promotional
items which was visible from the street. Over 50% of these stores
had up to 25% of their exteriors covered in tobacco ads, and another
14% had up to 50% of their exteriors covered. Small business-owned
stores in distressed neighborhoods were found to have more tobacco
ad displays than all other types of stores. Community areas with
people living in poverty and who have less than a high school education
live in areas with more visible external tobacco ads.
“Enough
is enough,” exclaimed Judith Anderson, President of the Minority
Health Coalition speaking at the press event. “In order to
promote positive, healthy and clean environments, as well as holding
the health and well-being of our youth as a priority, we believe
that indoor and outdoor advertising should be kept at a minimum.
We therefore request that local businesses aid us in our effort
by reducing the amount of tobacco advertising within our neighborhoods.
We are happy to include Wilson Farms Stores as our partner in advocating
for policies to do just that, and hope other stores look at them
as the model to aspire to.”
The Western
New York Area Tobacco Control Programs (WNY Area TCP), which covers
Allegany, Cattaraugus, Chautauqua, Erie, Genesee, Niagara, Orleans
and Wyoming Counties, consists of several NYSDOH-funded and supported
tobacco control organizations. These include: the Allegany County
Awareness Coalition; the Chautauqua-Cattaraugus Tobacco Control
Coalition; the Erie-Niagara Tobacco-Free Coalition; Smoke-Free NOW;
the Tobacco Cessation Center of WNY—North; school support
programs; and, several Reality Check chapters, a teen organized
grass-roots movement designed to expose the manipulative marketing
and advertising tactics used by the tobacco industry to target young
people.
The goals of
the WNY Area TCP include:
- the reduction
of disease, disability and death related to tobacco use by preventing
the initiation of tobacco use among young people;
- promote quitting
among young people and adults;
- eliminate
non-smokers’ exposure to secondhand smoke; (4) and, identify
and eliminate disparities related to tobacco use among different
population groups
The WNY Area
TCP offers information about the benefits and limits of public policies
that impact tobacco use; disseminates educational materials on tobacco
and health; provides training to health professionals, teachers
and human service personnel; operates a speakers’ bureau;
and, sponsors public informational campaigns.
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